I use it to organize all my shopping ventures. I labeled all the sections (food, clothes, etc) and keeps all my coupons easy to find so I am not fumbling around in my purse at the register. It also has a paper pad for my shopping list and any measurements I jotted down.
I don't know if Hallmark carries the exact one anymore but any small accordion folder would do. I have to say I am pretty proud of myself for my new organized ways- and I am saving a lot of money.
Tip: As soon as you get the coupon circulars, cut them and "File it"!